And just like them, we do it because we love it, but also just like them we take it seriously. After competing nationally for more than 30 years, we opened our doors to the public in 2007. From the beginning you've told us over and over, "This is a completely different experience." Well, that's no accident. In North Little Rock, you'll see the owners, boots on the ground, EVERY DAY to make sure it never stops feeling that way. We still use the original sauces and recipes. We offer a sensational dry-rubbed rib daily, and beef ribs every Tuesday. Our meat is meticulously hand-rubbed, cured and slow-smoked - seriously.
It's also no mistake that you continue to see the same faces here, these faces - day after day, year after year. We all love what we do; and we genuinely like one another. We cook and serve with style, character and passion. We're a unique culture here, a family. We believe in 4 "R's": Respect, Responsiveness, Responsibility and Resilience. Our family attitude extends to you, our customers, as well as our vendor partners and the community partners we routinely support - schools, military organizations, charities, festivals and benefits of every strip. Giving back is why we're here. Giving back is who we are. Smoking real, unpolished, authentic barbecue every day is just what we do. And, you guessed it, we take that very seriously.
If you've ever wondered what it's like being Rich, now is your chance to find out! Rich Cosgrove was recently a guest on the Up In Your Business radio show. You can listen to Rich talk all about the hows and whys of his career in barbecue and beyond.